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cor•re•la•tions \kor-e-'la-shens\  n, pl  1 :  large documents that show how educational textbooks meet school, state, or national standards. A K A, alignments. A typical correlation shows how products and standards match up, but we can also correlate school curriculum to standards, products to assessments, and assessments to standards.
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What Every Publisher Should Know About Correlations

7 characteristics savvy marketers look for in correlating company to guarantee quality standards alignment, maximize sales, and assure peace of mind.

An exceptional correlating company:

1. understands there are different types of correlations for different purposes and customizes your correlation so you get what you need.

2. is staffed by experienced educators and editors who recognize the subtleties of concepts and skills beyond the obvious.

3. implements a tried-and-true methodology for correlating to educational standards.

4. utilizes efficient workflows to deliver products on or before the deadline.

5. provides quality control measures to ensure a final "ready-to-go" product, not a draft needing revision, edits, and cleaning up.

6. works independently, professionally, and amiably.

7. provides a consistent, dependable, quality product and guarantees client satisfaction. 


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